The largest project I worked on at Rocky Top was the redesign of the catalog. The catalog is very important for their business given how rural most of their customers are, or at least the cabins most of the furniture is for. through efficient design choices I was able to take down the size of the catalog and reduce printing and shipping cost by 50% from the previous year. I was involved in every step from setting up the photo shoots and taking the photos to layouts and printing. the initial print run was 10,000 in color with black and white measurements sheets as inserts. CLICK TO DOWNLOAD 3.6MB.